Yasmin Fabricante

Author's posts

Tips on Creating Value For Your Business: Quality vs. Price

"Cheapest and Best" is a good example of a confusing advert. This blog post provides some useful tips on crafting a convincing marketing message, which appeals to your target market and has a clear point of differentiation. You do, of course, know how to define your target market and differentiate your product or service! Explaining …

Continue reading

WHY is the WHY so Important to Selling in the Mountains

Ideas for success from Mindshop Written by Mike Boyle – Head Sales Scientist – Banjar Group Lately I have been using a story to help my customers focus on where they are during these indifferent times. The Tour De France. Where do you win the Tour de France I ask? “At the finish line” is …

Continue reading

Does your business suffer from “Yellow Fever”?

Does your business suffer from yellow fever?

This is the third post in my Yellow series. Given the steady decline of the Yellow Pages over the years, there may be limited scope for many more posts. My first two were directed at Yellow Pages Group in New Zealand: 1. Why Yellow® made me see red 2. Time to show Yellow® the red …

Continue reading