Category Archive: Advertising

Jun 03

Washing your hands, why you need to keep it simple

If you want your instructions to be followed, keep them simple! Some posters catch your attention.  They may have something that really appeals to you, or it may be the reverse. Only a small number may  fit in either category.  As for the rest, well I cannot recall.  They are lost in the countless images …

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Nov 09

Tips on Creating Value For Your Business: Quality vs. Price

"Cheapest and Best" is a good example of a confusing advert. This blog post provides some useful tips on crafting a convincing marketing message, which appeals to your target market and has a clear point of differentiation. You do, of course, know how to define your target market and differentiate your product or service! Explaining …

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Jan 25

Tested on Australians!

This point of sale display attracted my attention.  "Tested on Australians" is an attention grabbing headline that works well in New Zealand. Australians are seen as being outgoing and “party animals”. I gathered from the sales assistant at the chemist’s that some Australian customers had taken exception to the advert.  This is a shame as …

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Jan 24

Germany – the land of opportunity

This is a great example of turning neutral or even potentially negative factors to advantage. The billboard is powerful and attention grabbing. It also turns three seemingly irrelevant statements into a compelling message.

See how you can craft a compelling and memorable campaign, using factors that you see as being either of no relevance or potential weaknesses. Turn those weaknesses upside down and portray them in a different light.

Jan 06

Holiday Surcharges – burden or marketing opportunity?

What should a restaurant do when faced with higher wages costs on a public holiday? "Raise prices" is the easy and lazy response and is based on a "cost-plus" mentality. There are some more imaginative ways of dealing with this. Apply some basic marketing principles.

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