Category Archive: Strategy

Mar 15

The Top 5 Tools to Drive Strategy in Your Business

One of the many challenges facing business owners and managers is having the right “business tool” for the job. In business we often have a range of tools, systems and processes that enable us to drive the operational elements (CRMs, HR Systems, Financial Systems, Management tools, etc) but when it comes to developing strategy, we …

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Mar 12

3 Key Ideas to Help Business Leaders Succeed in 2013

1. Leadership is not about attributes it's about behaviour In a January 2013 article for Harvard Business Review on management versus leadership, experienced change expert, Dr John Kotter explains that leadership is not about attributes but rather about behaviour. A great point for many businesses to reflect on. Being technically skilled and in a senior …

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Mar 06

Can You Prove It?

One of the most critical issues for businesses is being clear about their sustainable competitive advantage (SCA). Or put another way, being able to answer the question: “Why would someone buy from you and not the person down the road?” As I have written about before there are a number of ways to attack this …

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Jan 17

The importance of choosing names for your social media channels

B2MGlobal Socia Media Channels

The earlier blog post on brand strategy gives some tips on how to avoid some common mistakes in developing your brand strategy. If company name, domain name and trademark are the foundation, then social media channels are the ground floor or first floor if you are in the US. You cannot ignore Social Media Social …

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Jan 14

How to avoid some common mistakes in developing your brand strategy

Is your brand strategy built on a solid foundation? How confident are you that you have a sound brand strategy? This blog post will give you some tips to help you develop a clear brief for your brand strategy. Would you build a house without first securing title to the land and making sure you …

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