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Jul 14

Funding your business and growing your brand

Auckland ICT Monthly Networking Event

What makes a bankable deal today?

BNZ will explain what a bank looks for in assessing the funding needs of a business and describe a number of innovative products BNZ has to offer.

BNZ will also talk about the new initiative with NZTE to fund The ICEHOUSE Owner Manager Programme.

Growing Your Brand

Building and maintaining a brand today is very different from the practices of 50 years ago. Companies that continue to hold old strategies at their core risk a Darwinian fate. New companies appear out of nowhere and grapple market share from decade-established category leaders. Billon-dollar companies abandon key campaigns because of social media comment. What is going on in the world of the brand?

Brighter Design's Creative Director Phil Roberts looks at:

  • The shifting definition of brand
  • Recent branding successes and spectacular failures and the lessons that can be learned.
  • Emerging brands and the new manifesto

Event Details

5.00pm to 7.30 pm, Thursday 21 July 2011
BNZ Partners – North Shore Business Centre
61 Constellation Drive, Rosedale, Auckland 0632

Go to www.aucklandict.org.nz for more information and to RSVP.

Simon Fawkes
Auckland ICT
Business to Markets Ltd