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Jan 24

Marketing Grader – does your website make the grade?

HubSpot's Marketing Grader is a very useful resource

Have you ever asked yourself the question: how well is my website really performing? You can get a free report on your website by going to Marketing Grader. You just need to enter the domain name and your email address and in less than a minute, you get a comprehensive report.

As you can see from the screen shot below, you get an overall score as well as a score and recommended actions under three headings:

  1. Top of the funnel
  2. Middle of the funnel
  3. Analytics
HubSpot Marketing Grader Report

Typical results from Marketing Grader

The full report may run to 15 pages. You may not agree with all the recommendations and some of them may not be relevant to your business. Nevertheless, they are well worth reading and sharing with your website developer. You may get some surprises!

Benchmark your website

You can use the Competitors area to compare your website with your competitors. See how they score and track changes to their website and see how the grades vary over time. You can also use this to benchmark your website with companies that you admire and wish to emulate.

Effective use of social media is vital

The extent to which a website uses social media will probably be a major reason in the marketing grade. There are a number of important aspects you need to consider, including:

  • Having a blog and one that is easy to find
  • Making your blog posts easy to share
  • How often your blog posts are shared
  • How often you publish new posts.

Is your website mobile friendly?

One simple test is to view your own website on a smart phone. It is surprising just how many websites are not mobile friendly.  The Business to Markets website is fully mobile-friendly. Making the Global Marketing Insight blog mobile-friendly only required a few key strokes with the newly installed Jetpack WordPress.com  plugin, which is now available to WordPress.org users.

Does your website have all the basics?

Too many websites do not have all the basics.  I was looking at a very smart new website today and decided to do a Marketing Grader Report.  Three of the internal pages had identical Page TItle and Page Descriptions.This means that search engines will not "see" different pages as they will all look the same.  Don't get carried away with Search Engine Optimisation, but do at least get the basic right!

Are you using Analytics to measure your success?

You cannot manage what you do not measure and there is no excuse for not doing this. Google Analytics is free and you can choose frorm other options.

Take action today!

Marketing Grader is one of many free packages that you can use.  Try out some of the others too and compare results.  If you want to spend some money on a website review, your first investment need only be $5 with Fiverr. 

I don't pretend to be an expert in websites, but I do understand some of the basics. The most important question to answer is: what is the purpose of my website? One size does not fit all. Remember the fundamentals of strategy.  Your overall business strategy should drive your marketing strategy, which in turn will drive your website strategy.  The Art of Action stresses clarity of intent and alignment  Avoid the trap of allowing your website to be in the driving seat.

Do you have a friend who worries about his or her website's performance?  Feel free to share this blog post.

If you are having problems with your defining what you want your website to achieve, do contact me.

Simon Fawkes
Accredited Mindshop Facilitator
Business to Markets Ltd