“Indian Weddings” – so what is your niche?

This van caught my attention and inspired me to share some observations.

Indian Weddings

Why did this catch my attention?

  1. A catchy headline that clearly conveys the main business offering: Indian Weddings.
  2. An eye catching design that is consistent with the Indian theme.
  3. Easy to read information about other services.
  4. A website address that you do not need to write down.
  5. Legible contact details

This prompts three important questions to anyone in business:

  1. Do you have a clearly defined offering of your products and services?
  2. How well have you defined your target market?
  3. Are you clear about your point of differentiation?

If you cannot answer these questions,  how on earth do you expect to attract the attention of prospective customers?

Once you have answered these questions, check that your answers make sense to others.  Include “friends, families and fools” as well as some of your customers.  You then need to decide how best to communicate your offering and how to reach your target market.  It might also be a good idea to test how well your messages are being understood.  If you are really keen, you might even want  to measure the results!

Tip: keep your eyes, ears and mind open when you are going for a walk!  You can learn from others without taking anything from them.

Disclosure of Interest: none.  I was walking past the van and decided to take a photo. I have not had any contact with the company.

Simon Fawkes
Business to Markets Ltd

“We have got a great strategy”, yeah right!

Too often strategy is used when what is really meant is a plan or even part of a plan.

Understanding the difference between developing real strategies & innovations as opposed to ‘just the steps’ to achieve them is critical in growing your business.

Michael Porter on Strategy

Michael Porter on "What is Strategy"

The Michael Porter video on YouTube states this very succinctly in two minutes.

Strategy is what you will be, not what you will do to get there!

Businesss to Markets Blog is back in business!

I am pleased to announce that the Business to Markets blog has been kicked into life after a long period of hibernation.

My aim is to publish at least one blog per week and this post does not count. My putting this in writing and publishing this aim, I have greater incentive to stick to my word.

“Physician heal thyself”

Multifit Leg Lifter

Do take a look at this short video of the Multifit Leg Lifter. This was shot in September 2008 as part of the promotion for exhibiting at the REHACARE and Medica trade fairs in Germany in late 2008.  This is a good example of using a video to promote a new product.  You can also see this on the Multifit website.

[youtube=http://www.youtube.com/watch?v=yhnhud5pmx4]

Mind Maps

I thoroughly recommend Mind Maps and I use iMindMap v4 in three different ways:

  • Mind Maps, which are a great way to capture ideas and show how they are linked.
  • Showing these Mind Maps as interactive presentations.
  • Developing a GANTT chart, which can be exported to any programme that accepts .mpx files.

Mind Maps are useful and easy to use.  The more you do, the easier and quicker it becomes!