Tag Archive: advertising

Jun 03

Washing your hands, why you need to keep it simple

If you want your instructions to be followed, keep them simple! Some posters catch your attention.  They may have something that really appeals to you, or it may be the reverse. Only a small number may  fit in either category.  As for the rest, well I cannot recall.  They are lost in the countless images …

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Jan 25

Tested on Australians!

This point of sale display attracted my attention.  "Tested on Australians" is an attention grabbing headline that works well in New Zealand. Australians are seen as being outgoing and “party animals”. I gathered from the sales assistant at the chemist’s that some Australian customers had taken exception to the advert.  This is a shame as …

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May 06

“We won’t drop the ball”. A great catchphrase or perhaps not?

We won't drop the ball!" A great catchphrase or perhaps not? It is "catchy" but what you remember is the negative "drop the ball" and the catchphrase says nothing about what the company actually does.