Racism is more widespread than most of us would like to think. We cannot change the world by ourselves. Each of us can change how we behave and have some influence on family, friends and colleagues. Don’t forget strangers either! “Nothing like a touch of racism to boost the ratings” or so the saying goes. …
This is a great example of turning neutral or even potentially negative factors to advantage. The billboard is powerful and attention grabbing. It also turns three seemingly irrelevant statements into a compelling message.
See how you can craft a compelling and memorable campaign, using factors that you see as being either of no relevance or potential weaknesses. Turn those weaknesses upside down and portray them in a different light.
This was a cry to make sure that no-one in 17th century Britain forgot the dastardly plot to blow up the Houses of Parliament on the 5th of November 1605. I write this post to the sound of fireworks in the normally quiet evening of Auckland's North Shore. So why should we remember and what …