Tag: Marketing

3 Internet Marketing Tools You Need – Video 3 of 14

In the video above I mention 3 tools that you need for marketing online. LeadPages (to create capture pages): http://beckylundin.tkr.me/LeadPages Aweber (auto responder): http://beckylundin.tkr.me…

Lessons in translation: make sure you are true to the original text

lessons in translation

This brass plaque in an excellent example of a poor translation. I was soaking in the atmosphere of the medieval castle at Boulogne-sur-Mer in France, when this pair of brass plaques caught my attention. I was perplexed at how a simple but elegant plaque in French had been so poorly translated in the English version. …

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How memorable and clear is your offering?

This poster caught my attention as I was waiting to talk to a class of post-graduate marketing students. The title was of interest, as a niece in South Africa is setting up a similar business. I tore off one of the strips and then on reading it realised that the slip did not have the …

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“We won’t drop the ball”. A great catchphrase or perhaps not?

We won’t drop the ball!” A great catchphrase or perhaps not? It is “catchy” but what you remember is the negative “drop the ball” and the catchphrase says nothing about what the company actually does.

When is the best time to throw someone a life belt?

The best time to throw someone a life belt is when they are in trouble or even in danger of drowning.
Apply this simple analogy next time you are eagerly trying to force your products or services on someone!