Tag Archive: motivation

Sep 30

Why Results and Motivation beat Features and Benefits

Understand the pain of each customer segment first Start with the results and motivation Features are important, but they come at the end and not the beginning.  Puzzled?  Read on and this will become clear. The key points are: Results and Motivation define the problem Features and Benefits define the solution. The problem must be …

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Feb 23

Make creativity an activity – every day!

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