Tag: niche

How memorable and clear is your offering?

This poster caught my attention as I was waiting to talk to a class of post-graduate marketing students. The title was of interest, as a niece in South Africa is setting up a similar business. I tore off one of the strips and then on reading it realised that the slip did not have the …

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“We have so many products. Choice, eh!”

Too many products can cause confusion and make it more difficult for potential customers to buy.

“Indian Weddings” – so what is your niche?

Three important questions to anyone in business:

1. Do you have a clearly defined offering of your products and services?
2. How well have you defined your target market?
3. Are you clear about your point of differentiation?