Tag Archive: opportunities

Jan 24

Germany – the land of opportunity

This is a great example of turning neutral or even potentially negative factors to advantage. The billboard is powerful and attention grabbing. It also turns three seemingly irrelevant statements into a compelling message.

See how you can craft a compelling and memorable campaign, using factors that you see as being either of no relevance or potential weaknesses. Turn those weaknesses upside down and portray them in a different light.