This point of sale display attracted my attention. "Tested on Australians" is an attention grabbing headline that works well in New Zealand. Australians are seen as being outgoing and “party animals”. I gathered from the sales assistant at the chemist’s that some Australian customers had taken exception to the advert. This is a shame as …
Most adverts for whiteware and other major home appliances just focus on one dirty word, namely “discount”.
Emotion can be a far stronger and more lasting emotion.
So next time you are tempted to boost sales by selling on price or worse still, discounting, think again! What other ways are there to attract interest and create emotional ties with prospective customers?