How often does your "Help Desk" provide helpful and practical advice? The service you offer through your Help Desk is a good indicator of the value you place on your customers. That is the true value, not the hype from your advertising campaigns. As a business you will be calling the help desks of your …
This post comes from anger at being sent an invoice for a chargeable entry in the 2011 directory that I did not order.
Consider if a paid listing in a printed business directory is a good way to spend part of your promotional budget. It is not right for my business and I should have cancelled this additional listing last year. You have been warned!