Tag Archive: value proposition

Sep 30

Why Results and Motivation beat Features and Benefits

Understand the pain of each customer segment first Start with the results and motivation Features are important, but they come at the end and not the beginning.  Puzzled?  Read on and this will become clear. The key points are: Results and Motivation define the problem Features and Benefits define the solution. The problem must be …

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Nov 09

Tips on Creating Value For Your Business: Quality vs. Price

"Cheapest and Best" is a good example of a confusing advert. This blog post provides some useful tips on crafting a convincing marketing message, which appeals to your target market and has a clear point of differentiation. You do, of course, know how to define your target market and differentiate your product or service! Explaining …

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