Tag Archive: Whiteware

Sep 26

Budget whiteware, but no discounting!

Most adverts for whiteware and other major home appliances just focus on one dirty word, namely “discount”.

Emotion can be a far stronger and more lasting emotion.
So next time you are tempted to boost sales by selling on price or worse still, discounting, think again! What other ways are there to attract interest and create emotional ties with prospective customers?