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Jan 21

The rise of video in social media

Social Media will play an even more important part in shaping marketing in 2013. Traditional marketing was about bombarding customers with attention-grabbing inducements to buy more products.  There was a fundamental flaw and that is that with so much material every day, even the best designed campaigns were failing to grab any attention.  Social Media is in some ways the antithesis - that is the opposite - of traditional marketing.  Social Media is all about a conversation and and power shifting to the consumer. Creating an emotional experience is an important, if not essential part of stimulating enough interest to start a conversation.  Video can be a very effective way of creating this emotional experience.

This is my new promotional video, which was filmed and edited by a true professional, Ilya Ruppeldt of Golem Productions. I talk about my passion and what makes my company unique. This is the fourth of my videos and you can watch the other three on my YouTube channel B2MGlobal:

There are two questions that everyone in business needs to answer:

  1. What is your passion?
  2. What makes you unique?

You can pose the second question in different ways such as: what is your point of difference?

Simon Fawkes Caricature

Aim to be different. not just better.

If you are not passionate about what you do and cannot convey this passion to people who appreciate the products or services you offer, then you have limited chances of success.

If you are having problems answering these questions, do contact me.

Simon Fawkes
Accredited Mindshop Facilitator
Business to Markets Ltd