Dec 15

Will “double vision” make your vision any clearer?

What is your vision? How clear is it to you and the people who matter? That is the people you live with and those you work with.

The question "what is your vision"? is quite common and at times will pop up in casual conversation.

I will often phrase the question in a general and seemingly innocuous way, such as:

  • "so what is your vision?"
  • "where do you want to be in three years"?

I use the phrase "seemingly innocuous" because most people I talk to do not distinguish between a personal and a business vision.  I want to gently probe as a means of identifying underlying tensions or conflicts.  This is even more critical with business owners or senior executives, who tend to allow the two to merge and thereby create a blur.

I have a small pair of cheap binoculars that requires both left and right lenses to be focussed separately.  You need to get one in focus before you can adjust the other and be able to see one clear view. Otherwise you have to keep one eye shut and see through just the one lens.

The same applies to your personal vision and your business or work vision. You do not just have to see them both clearly at the same time, they must also be consistent. This means in harmony with each other.  There is not much point having part of your business vision to double sales if part of your personal vision is to spend more time with the family.  You may be able to achieve both, but you would need to have a clear plan about how you can reconcile the two.  For example by delegating tasks.  In this case we are talking about delegating some of you work tasks, as you can hardly get someone to spend "quality time with the family" on your behalf!  You may find other ways to spend time with family members and close friends that still allow you to meet your business objectives.

Another way to look at this is "Vision Disconnect" and "Vision Connect". This comes from a presentation by Dr Darryl Cross at a Mindshop Training Seminar in Australia. He poses two questions:

  1. Is there a connection between the Personal Vision and Business Vision?
  2. Will they "jump the hurdles"? That is, do what it takes to achieve the vision.

You may need to adjust the different parts of each vision to be "connected" or in other words in harmony.  You may also have to set more realistic goals so that you are confident in jumping the hurdles. This could mean taking two overseas business trips rather than three. Another option is to combining business with trips with a holiday with your life partner (spouse) , which I am rather good at!

It is important to be able to communicate your vision (personal and business) and document it.  This can be in words, photos, sketches  or any combination. Make sure you are committed to your personal vision and your business vision and the people who matter to you share these visions. The Vision Board Studio is one way to do this. Finally, you need to be very clear about what steps you will take to achieve these visions. That will be the topic of another post.

Simon Fawkes
Business to Markets Ltd