Tag Archive: choice

Jan 06

Holiday Surcharges – burden or marketing opportunity?

What should a restaurant do when faced with higher wages costs on a public holiday? "Raise prices" is the easy and lazy response and is based on a "cost-plus" mentality. There are some more imaginative ways of dealing with this. Apply some basic marketing principles.

Aug 09

“We have so many products. Choice, eh!”

Too many products can cause confusion and make it more difficult for potential customers to buy.