What should a restaurant do when faced with higher wages costs on a public holiday? "Raise prices" is the easy and lazy response and is based on a "cost-plus" mentality. There are some more imaginative ways of dealing with this. Apply some basic marketing principles.
Too many products can cause confusion and make it more difficult for potential customers to buy.
advertising Art of Action Auckland ICT Australia billboard bills business business advice business growth business ideas business tips business vision campaign channels choice collaboration commitment communication competitive advantage creativity culture customer diversity event events http://globalmarketinginsight.com/ideas-for-success-from-mindshop innovation language leadership Marketing Microsoft Mindshop myth networking niche rutherford innovation showcase RWC2011 small business Stephen Bungay success success in business target market tips Vision vision board studio