Category Archive: Language

Jun 03

Washing your hands, why you need to keep it simple

If you want your instructions to be followed, keep them simple! Some posters catch your attention.  They may have something that really appeals to you, or it may be the reverse. Only a small number may  fit in either category.  As for the rest, well I cannot recall.  They are lost in the countless images …

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Feb 28

Worst Practice Customer Relationship Management in a car park

Recognising your customer is essential for an effective customer relationship. If you fail to hear the voice of your customer you are hurtling towards worst practice customer relationship management. This amusing story about an automated car park in England has lessons for everyone involved in customer support. How difficult can it be to get a …

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Feb 27

How to avoid common mistakes in translation

Poor translations undermine your credibility Do not expect a machine translation to produce a translation that is clear and true to the original. You always need a native speaker of the target language to check the translation.  Machine translation can be a useful tool, especially when you want to translate from a foreign language to …

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Mar 22

Lessons in translation: make sure you are true to the original text

This brass plaque in an excellent example of a poor translation. I was soaking in the atmosphere of the medieval castle at Boulogne-sur-Mer in France, when this pair of brass plaques caught my attention. I was perplexed at how a simple but elegant plaque in French had been so poorly translated in the English version. …

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Feb 06

We should all be vigilant and combat racism!

Racism is more widespread than most of us would like to think.  We cannot change the world by ourselves. Each of us can change how we behave and have some influence on family, friends and colleagues.  Don’t forget strangers either! “Nothing like a touch of racism to boost the ratings” or so the saying goes. …

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